8 Apr 2026
20
/srp/ views
8
Users
26s
Avg time
0.39% of total site traffic · Site total 5,187 views / 2,511 users
Go Auto × Op2ma
SRP Campaign
Performance Report
A recap of the last four Op2ma Sales Recovery Program ad artworks on Go Auto — creative shipped, traffic delivered, and where the SRP landing page is winning attention.
Apr → Jun 20264 creative artworksFocus: /srp/ landing
Trend
/srp/ landing page traffic per artwork
SRP views by artwork
Share of total traffic (%)
Key insights
What the data is telling us
3×
EOFY artwork tripled /srp/ traffic
The 20 May "EOFY Drives Leads" creative pushed /srp/ from ~0.4% to 1.16% of all site traffic — the clear peak of the campaign.
59s
Deepest engagement on "Lost Buyers"
Users who landed on /srp/ from the "Lost Buyers" creative stayed almost a full minute — 2× the site average.
2.5
Views per user on /srp/
Consistently higher than the site-wide 2.07 — visitors who arrive are actively exploring the SRP offer.
Creative shipped
The four artworks
Each panel below pairs the artwork placed on Go Auto with the traffic it delivered to the SRP funnel.
6 May 2026
24
/srp/ views
9
Users
59s
Avg time
0.46% of total site traffic · Site total 5,179 views / 2,489 users
20 May 2026
61
/srp/ views
24
Users
32s
Avg time
1.16% of total site traffic · Site total 5,245 views / 2,544 users
10 Jun 2026
24
/srp/ views
9
Users
59s
Avg time
0.46% of total site traffic · Site total 5,179 views / 2,489 users
Raw data
Site totals per artwork window
| Artwork | Views | Users | Events | Avg engagement | /srp/ share |
|---|---|---|---|---|---|
SRP Launch 8 Apr 2026 | 5,187 | 2,511 | 19,640 | 26s | 0.39% |
Lost Buyers 6 May 2026 | 5,179 | 2,489 | 19,625 | 27s | 0.46% |
EOFY Drives Leads 20 May 2026 | 5,245 | 2,544 | 20,237 | 28s | 1.16% |
EOFY Intelligence 10 Jun 2026 | 5,179 | 2,489 | 19,625 | 27s | 0.46% |
Recommendation
Lean into EOFY-style urgency + "lost buyer" storytelling
The two best-performing creatives combined a time-bound hook (EOFY) with a specific customer pain (lost/unsold leads). Next artwork: retest the "EOFY Drives Leads" layout with a persistent year-round trigger — e.g. end-of-quarter or model-launch pushes.